Multiexperience development is a term used in software development to describe the process of creating applications that provide a consistent user experience across multiple devices and platforms.
Multiexperience development requires designers and developers to take into account the various ways users may interact with their application, whether it be through voice, touch, gesture, or even augmented reality. Creating a cohesive user experience across all of these different touchpoints can be a challenge, but it is essential in today's multiexperience world.
In a way, multiexperience development can be seen as an evolution in business strategy and marketing, whereby companies seek to gain competitive advantage by creating an experience that is unified across multiple platforms.
Since the evolution toward multiexperience development can require significant changes to existing applications, some organizations are using a hybrid approach where multiexperience development is used for new or significantly revised applications, but older or less-significant applications are not reworked.
This approach creates a path where organizations can move toward multiexperience development while allowing them to better prioritize their limited resources.
Advantages of multiexperience development
Multiexperience development is often defined as delivering a cohesive user experience across multiple platforms. Advantages of this approach include :
- Coherent user experience: Due to the emphasis on managing multiple screens, multiexperience development often allows an experience to be developed once and then adjusted for multiple devices.
- Scalability: Since it is possible to develop for fewer screens (e.g., phones instead of tablets or PCs), scalability can be improved with this approach.
- Consistency: Consistency in user experience allows employees to become familiar with the interface and makes it easier for them to switch from one device to another.
Disadvantages of multiexperience development
Multiexperience development is not a solution for every situation. Some of its disadvantages include :
- Higher initial costs: Developing a common user interface for multiple devices is often more expensive than developing one device at a time.
- Complexity: The multiexperience approach involves additional complexity, which increases the number of issues that can arise due to compatibility or performance problems.
- Increased risk: Since this approach relies on the ability to support multiple platforms (and their updates) with a single codebase, the organization is exposed to increased risk if this capability cannot be maintained.
Top challenges of mltiexperiece development
- One of the key challenges in multiexperience development is designing for different screen sizes and resolutions. User interfaces must be able to adapt to the various ways users may interact with them, whether it be through a mouse and keyboard on a desktop computer, or a touch screen on a mobile phone. Another challenge is creating an experience that is consistent across multiple devices. Users expect to be able to pick up where they left off, no matter what device they are using.
- Developers must also take into account the different operating systems and platforms that users may be using. While many applications are now available across multiple platforms, each platform has its own set of guidelines and conventions that must be followed.
Multiexperience development alternatives
Instead of multiexperience development, there are a number of alternatives that organizations might consider:
- Hybrid approach: Organizations can choose a hybrid approach where multiexperience development is used for new or significantly revised applications, but older or less-significant applications are not reworked. This approach creates a path where organizations can move toward multiexperience development while allowing them to better prioritize their limited resources.
- Separate interfaces: Organizations may develop separate user interfaces (UIs) for different devices instead of developing one interface that is customized for the device. While this approach may be faster and cheaper in some cases, it can limit scalability and make mobile users less productive if they need to access desktop versions of applications (e.g., via remote desktops).
- Complementary technologies: Organizations might consider complementary technologies such as responsive design that allows content to be optimized for different devices without having to develop separate interfaces for each device.