How EasySend helps insurance and financial services companies accelerate digital transformation
Insurance and financial services companies have invested significant resources and efforts in digital transformation in recent years, and are often now at the forefront of innovation. However, not every company matures digitally at the same pace. With new players entering the market and competition tighter than ever, it’s important for companies that are lagging behind to bridge the gaps as quickly as possible.
The calculation is simple. Consumers are more savvy than ever, and if a current provider can’t offer them the convenience, personalization, and speed that they’re looking for, they’ll simply go elsewhere. In addition, profit margins for traditional services are shrinking and insurance and financial services providers need to develop new revenue streams to stay afloat. In fact, according to McKinsey, every dollar of revenue from new businesses generates more than twice the enterprise value compared with every dollar of core business revenues.
The conclusion is clear—insurance and financial services providers have no choice but to accelerate digital transformation. But they need the right tools to do so effectively and achieve quick ROI. Enter EasySend.
EasySend is a digital transformation platform designed to meet the unique data intake needs of the financial services and insurance industries. The platform includes features that make digital data intake simpler than ever before and deliver a quick ROI for providers of all sizes and types, including the following:
E-signatures and digital customer intake
Financial services and insurance transactions require a lot of paperwork—that’s a given. However, digital transformation can make that paperwork less painful both for the customers and the providers. Instead of printing, signing, and scanning clunky PDFs, with EasySend’s customers can easily sign documents on any device with legally binding e-signatures. The platform also creates an audit trail that tracks every action taken on a digital form for easy verification.
EasySend’s digital data intake also saves valuable resources for providers. All data that customers provide is standardized and accessible to any employee in the organization—no silos, no tedious data entry, and no duplicates.
Enterprises are often limited in their digital transformation efforts by the availability of a small number of employees with high-level tech experience and expertise, the only people who can implement changes in digital platforms. Since EasySend is a no-code platform, non-technical employees can use smart tools like validations and conditions to build forms, applications, and workflows without being dependent on the time constraints of the tech team. For example, any employee can turn PDFs into interactive digital experiences that can be initiated from any channel.
Integration and automation
EasySend makes it easy to get rid of organizational silos and integrate enterprise applications, CRMs, ERPs, and core systems into a seamless workflow. Not only can this reduce manual labor and the human error that is an inevitable part of any process with manual touchpoints, but it also makes it easier for different departments within the organization to collaborate effectively.
EasySend’s no-code platform also includes advanced analytics that make it easier for insurance and financial services providers to leverage customer data in their decision-making processes. Insights are displayed on a user-friendly analytics dashboard, allowing providers to track every process, improve engagement and understand where customers are getting stuck, and even find new revenue streams.
Provide better service
The co-browsing software that is an integral part of EasySend’s platform helps employees and agents provide better service remotely. Employees and customers can browse the same webpage or screen in parallel, allowing them to solve problems in real time and prevent customer frustration and process abandonment.
How real companies are using EasySend
Leading financial services and insurance providers around the globe are using EasySend to supercharge their digital transformation processes, including the following companies:
Worldline: digitalizing sales and merchant onboarding processes in 10 days
When the Covid-19 pandemic hit in 2020, Worldline, the European leader in the payments and transactional services industry, had to rethink its entire sales processes because the company’s sales team was not able to physically interact with customers. Worldline was also looking to adapt its merchant onboarding process and supply order process, which previously required a manual, face-to-face meeting with a sales representative and involved 21 PDF documents, ranging from agreements to data sheets and terms and conditions.
With EasySend, Worldline was able to completely digitalize the process within ten days, without adding new personnel or internal resources. They were able to automate processes and achieve faster overall turnaround times. In addition, they improved customer service with EasySend’s co-browsing which allows agents and clients to communicate on the same workflow in real-time. “In just 10 days, Worldline’s first complex contract was digitized. Our sales team and contract experts were involved in the process the entire time, and EasySend made sure to give feedback each step of the way, which led to a high value of the delivered experience,” says Urs Gubser, Head of Merchant Experience at Worldline.
VGM: Transitioning all forms to a digital workflow in 3 months
Another example is VGM & Associates, America's largest and most comprehensive Member Service Organization. 100% employee-owned, it serves over 2,500 providers at nearly 7,000 locations nationwide. VGM understood that in order to adapt to a changing world and meet the needs and expectations of the younger generation, the company had to go through a digital transformation, including transitioning all forms into a digital workflow that eliminated printed documents, faxes, and post offices.
To achieve this goal, they created a five-year plan to tackle all their customer pain points and adopt advanced technology. When they connected with EasySend, they realized that they didn’t need five years—they were able to implement their ambitious plan in a mere three months! “It took us one quarter to fully achieve a completely digital process and automate our applications through EasySend's excellent solution,” says Emily McCormack, Director of Operations at VGM. “Now we're going to be at the forefront of technology instead of behind it."
Bank Leumi: An online, self-service mortgage application process that boosted sales by 500%
Then there’s Bank Leumi. Bank Leumi is Israel’s largest bank, but prior to digital transformation, it was only the country’s fifth-largest mortgage provider. The bank leadership was looking to accelerate Leumi customers’ mortgage approval time and reduce friction by eliminating the need to meet with a mortgage agent in a branch for a mortgage proposal. Working with EasySend, Bank Leumi launched a self-service, user-friendly digital mortgage process and reduced approval time from days to hours. The results were mindboggling—Bank Leumi saw a 500% increase in mortgage sales with the new portal. The bank has since developed multiple new applications using the EasySend platform.
The question isn’t why, but when?
Digital transformation isn’t optional in insurance and financial services any longer—it’s a must. With EasySend, it’s easier and faster than ever to get started.
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