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Modernizing insurance customer communication: a guide to upgrading outdated workflows

Modernizing insurance customer communication: a guide to upgrading outdated workflows | EasySend blog
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5 minutes

Insurance companies collect massive amounts of customer data, but the data collection process isn’t always efficient. Customer data is often captured via manual forms and processes and then entered into the insurer's core systems. Manual data collection results in errors, delays, and a lack of insight into policyholder experience. Moreover, data sharing between agents, carriers, policyholders and third-parties is clunky and inefficient.

Digitizing customer data intake is essential to improving the end-to-end policy lifecycle. By automating manual processes, companies can streamline the entire policy lifecycle, making it easier for customers to purchase and manage policies.

In this guide, we’ll discuss how digitizing customer data intake helps insurance companies to:

  • Improve policyholder experience
  • Break down silos between agents, underwriters, claims adjusters, and other stakeholders
  • Reduce turnaround times in claims, underwriting and quoting
  • Enhance transparency and trust
  • Generate actionable insights from customer data

We’ll also cover:

  • Best practices for digitizing workflows
  • Tips for getting started with a digital transformation project
  • How to utilize no-code solutions to upgrade customer communication

Why manual data collection is an obstacle to seamless policyholder experience

Manual, unstructured data collection processes throughout the policy lifecycle lead to lost business, out-of-control operating costs, and bad risk decisions. Policyholders are often left waiting for information, and the lack of automation leads to inconsistencies in how customer data is collected, shared, and processed throughout the insurance company.

In addition, visibility and two-way communications between claims executives, insureds, brokers, underwriters, TPAs, field adjusters, defense counsels, risk engineering consultants, and other professionals and vendors are lacking. This makes it difficult for all parties involved to get the information they need in order to carry out their duties swiftly and effectively.

Inefficiency within the U.S. insurance industry is largely a product of siloed and disconnected systems that cannot communicate properly with one another. As a result of these organizational and operational inefficiencies the insurance companies in the US obtain less than USD 0.01 in profit per USD 1.00 earned on premia

To reduce errors, lower costs and improve policyholder experience, insurance companies need to upgrade their customer communication workflows with digital solutions.

Digitization can help insurers create a more efficient and transparent policy cycle

Digitization can help insurers move away from outdated, manual data collection processes and create a more efficient, transparent policy cycle. Automating data collection eliminates the need for time-consuming manual entry of customer information into core systems, as well as inefficient sharing between multiple stakeholders. It also eliminates back-and-forth communications, saves time, and reduces errors.

By digitizing customer data collection processes, insurers can also gain better insights into how their customers are interacting with their services, identify areas of improvement, and adjust their efforts accordingly to ensure a more efficient policy cycle. 

Automating communications and documents exchange between parties also increases trust by ensuring that everyone involved is on the same page.

By digitizing customer data intake and streamlining customer communication, insurers can offer their customers a better policyholder experience while driving bottom-line results.

Practical advice on how to get started with digital transformation initiatives

Digitizing customer data intake will streamline policyholder interactions, increase efficiency, and provide valuable insights into customer behavior. It’s an essential step for insurers to remain competitive in the digital world. With proper planning and strategy, digital transformation initiatives can help drive better bottom-line results while improving customer experiences.

Digitizing data collection, whether in submissions, quoting, underwriting, or claims, requires planning and strategizing to ensure a smooth transition from manual to digital workflows.

The process involves mapping out existing manual data collection processes, determining the right technology stack, creating digital forms focusing on ease of use, integrating with backend systems, and optimizing user experience.

  1. Start by identifying the biggest bottleneck processes and the areas that contribute the most to policyholder friction. Evaluate your current data collection processes and determine which components can be streamlined digitally.
  2. Create a strategy for digitizing those processes to maximize efficiency and minimize errors.
  3. Develop key performance indicators (KPIs) to measure your success.
  4. Select the appropriate technology stack that best suits your needs and goals. You have three options: rely on an in-house team, outsource to a vendor, or subscribe to a no-code platform. The choice depends on three factors: resources available, the urgency of the project, and the project’s complexity. When speed to market is of the essence, no-code is the way to go because of its speed to market, scale and ease of maintenance. For highly custom and complex projects, traditional development and outsourcing might be the best option.
  5. Identify the right partners and vendors to help you build and manage digital solutions. Opt for a solution with a proven track record with a wide range of pricing options for different budgets.
  6. Test the solution to ensure it meets your objectives.
  7. Train users on how to interact with digital workflows
  8. Integrate with backend systems and existing processes to automate end-to-end workflows.
  9. Launch a pilot project to test the new platform and process.
  10. Measure performance against the KPIs established at the beginning of the project. Use feedback from users to identify areas that need improvement and adjust
  11. Determine the next process to digitize and repeat the steps above.

Digitizing customer data intake is essential for creating a more efficient policy cycle and improving the overall customer experience in the insurance industry. By taking the right steps, insurers can ensure that their digital transformation initiatives are successful and deliver value to both policyholders and their organizations. 

Digital transformation is essential for creating a better experience in the insurance industry which offers competitive advantages over other competitors. It’s time to take advantage of this opportunity by leveraging the power of digital solutions!

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About EasySend

Evolve complex forms into easy digital experiences with EasySend, trusted by Fortune 500 financial organizations. Our powerful no-code platform revolutionizes complex forms, seamlessly converting data collection processes for loan applications, account openings, and chargebacks into effortless digital experiences.

About EasySend

Transform the entire policy lifecycle, from quote to renewal, with EasySend. Trusted by Fortune 500 insurance companies, our no-code platform revolutionizes data collection processes. Effortlessly capture customer information, generate quotes, facilitate policy applications, streamline claims management, and simplify policy renewals to deliver a seamless, user-friendly experience.

Vera Smirnoff
Vera Smirnoff

Vera Smirnoff is the demand generation manager at EasySend. She covers digital transformation in insurance and banking and the latest trends in InsurTech and digital customer experience.