As we stride into 2023, the insurance industry stands at a thrilling crossroads between time-honored traditions and groundbreaking innovations. Gone are the days when old-fashioned customer communications were enough – now, those methods are being seen as outmoded and ineffective.
So, why do insurers find themselves still tangled in manual labor across sales, underwriting, and claims processes, despite rapid technological advancements in these areas?
To meet the demands of today’s digital-first consumers, offering personalized and consistent experiences across channels are more important than ever before. Yet, 55% of organizations find it difficult to provide a completely connected user experience across all channels.
In their latest report, "Customer Communication Management Solutions: Global Insurance Edition," Celent, the renowned research and advisory firm, examined how Customer Communications Management (CCM) solutions can support insurance companies in their ability to manage the growing volume of client communications while providing great customer experiences.
As CEO of EasySend, I can attest to the significance of digital transformation when it comes to managing interactions between insurers and their customers. EasySend’s mission since our founding has been to enable and empower this shift towards digital transformation. We understand the need to continually evolve our product and provide innovative solutions with features and functions that meet our clients' changing needs and expectations.
Our aim is to deepen the dialogue within the industry as we collectively navigate the future of insurance communication - which is supported through knowledge sharing and analysis of solutions with reports like this.
Tal Daskal, CEO, EasySend