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The future of insurance: digital claims, digital sales, and other trends

The future of insurance: digital claims, digital sales, and other trends | EasySend blog
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4 minutes

The insurance industry is under pressure to modernize. In a world where customers are used to buying everything from groceries to cars online, the process of buying and managing insurance policies can seem painfully outdated.

However, insurers are starting to catch up. Many are investing in digital claims systems that allow customers to submit and track claims entirely online. Others are exploring the use of chatbots and artificial intelligence to provide customer service. And some are even experimenting with selling insurance policies entirely online.

Here are some of the most important trends that will transform the insurance industry in the years to come.

Digital claims

One of the most important trends in insurance is the move toward digital claims. In the past, customers had to submit paper forms and then wait for a claims adjuster to process their claim. This often took weeks or even months.

Now, many insurers are investing in digital claims systems that allow customers to submit and track their claims entirely online. This is not only more convenient for customers, but it also allows insurers to process claims more quickly and efficiently.

IoT-enabled data collection

Another trend that is transforming the insurance industry is the use of IoT-enabled data collection. In the past, insurers have relied on customer surveys and other self-reported data to assess risk. However, this data is often inaccurate.

IoT-enabled devices can collect much more accurate data about how often a car is driven, what kind of roads it is driven on, and how well it is maintained. This data can then be used to assess risk more accurately and to tailor insurance policies to each customer.

Usage-based insurance

Usage-based insurance (UBI) is an insurance pricing strategy that charges customers based on how often they use their car. The most common type of UBI is pay-as-you-drive insurance, which charges customers based on the number of miles they drive.

UBI has several advantages for insurers. First, it allows them to more accurately assess risk. Second, it gives them the ability to price insurance policies more precisely. And third, it gives them the opportunity to reward safe drivers with lower rates.

Digital sales

Another trend that is transforming the insurance industry is the move toward digital sales. In the past, most insurance policies were sold through face-to-face meetings with agents. However, this is changing.

Now, more and more insurers are selling policies online. This is convenient for customers and allows insurers to reach a wider audience. In some cases, it also allows customers to get a discount on their premiums.

Omnichannel customer service

Another important trend in insurance is the move toward omnichannel customer service. In the past, most insurers provided customer service through a single channel, such as phone or email.

Many are starting to provide customer service through multiple channels, such as chatbots, social media, and even in-person meetings. This allows insurers to reach more customers and provide them with the level of service they expect.

Digital car claim application | EasySend blog

Chatbots and artificial intelligence

One of the most exciting trends in insurance is the use of chatbots and artificial intelligence to provide customer service. Chatbots are computer programs that can mimic human conversation. They are being used by insurers to provide customer service and answer questions about policies.

Artificial intelligence is also being used to help customers choose the right insurance policy. Insurers are using data from social media, credit reports, and other sources to create “digital profiles” of their customers. This information is then used to recommend the best policies for each customer.

Digital customer data intake

As insurers move toward digital sales and customer service, they are also transforming the way they are collecting data, signatures, and documentation from their customers. In the past, most of this data was collected in person.

Now, insurers are using digital tools to collect this data. Digital data intake journeys allow customers to submit their information entirely online. This is not only more convenient for customers, but it also allows insurers to collect and store data more securely.

Hyperautomation

One of the most important trends in insurance is the use of hyperautomation. Hyperautomation uses multiple technologies, including artificial intelligence and machine learning, to automate tasks.

Insurers use hyperautomation to automate claims processing, underwriting, and customer service. This not only saves time and money, but it also allows insurers to provide a better experience for their customers.

No-code/low-code development

Another important trend in insurance is the use of no-code/low-code development. No-code/low-code platforms allow insurers to develop applications without writing code.

This is important because it allows insurers to quickly develop and deploy new applications without the need for expensive and time-consuming coding projects.

Insurers use no-code platforms to create digital products, such as chatbots and digital customer data intake journeys. This allows them to quickly and easily create new products without needing costly and time-consuming development.

There is no doubt that the insurance industry is undergoing a transformation. These are just a few of the many trends that are reshaping the way insurers do business. As the industry continues to evolve, we can expect to see even more changes in the years to come.

What do you think will be the next big trend in insurance? Share your thoughts in the comments below.

Gitit Greenberg
Gitit Greenberg

Gitit Greenberg is VP Marketing at EasySend. Gitit is a marketing leader with a demonstrated history of working in the internet industry. Skilled in B2B marketing, analytical skills, market research, management, teamwork, messaging, and startups, Gitit is responsible for EasySend's branding and messaging.