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Pet insurance claims, complete on the first try

One guided claim journey for owners and vets. AI reads every invoice and medical history, so assessors get a complete file, not a chase.

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See the claim journey
AI document extractionBuilt and changed by your teamSOC 2 Type II · ISO 27001 · GDPR

Trusted by leading insurers, claims administrators and financial services organizations

Petplan AXA Sedgwick Tokio Marine Sompo Aon R+V

Online claims, offline chasing

The claim form went digital. Everything after it still runs on reminders, emails and re-keying.

Claims wait on vets

Missing invoices and clinical history mean diary reminders, calls and emails before anyone can assess.

Every invoice looks different

Vet, referral centre, hydrotherapy. Assessors compare formats line by line, and duplicate charges hide in the pile.

Settlement drags

Back-and-forth over documents stretches time to settle, frustrates owners and strains vet relationships.

How it works

From first notice to a complete claim file

Follow Sam as he finishes Bella's claim. Select a step to see it on the phone.

Illustrative journey with fictional data.

Faster settlements, fewer touches

Complete claims on arrival free assessors for the decisions that need them.

221%uplift in customer adoption

When manual steps move to guided digital journeys.

70%faster cycle times

Claims complete in one sitting, with fewer follow-ups.

50%lower operational costs

No re-keying, less chasing, fewer exceptions.

Results reported by EasySend customers across industries. Individual results vary.

Claims first. Then the whole policy lifecycle

The same platform runs every journey a pet insurer, MGA or claims administrator owns, across all your brands.

Common pet insurance journeys:

  • Claim documents & invoicesGuided upload after first notice of loss.
  • Vet-submitted claimsA secure link for clinics, no portal login.
  • Ongoing condition claimsContinuation claims without starting over.
  • Clinical history requestsFor pre-existing condition checks.
  • Quote and buyPet details, cover level and payment in one flow.
  • Renewals & policy changesAdd a pet, update details, confirm cover.
  • Equine & specialist petsDifferent questions, same platform.
  • Paper and phone claimsPosted forms go through the same AI extraction.

Built for complex claims, changed by your team

Most customers launch new processes in hours. Claims teams adjust questions, rules and routing without waiting on IT.

AI claims assistant

Guided upload, extraction and validation of invoices and records, with a human in the loop.

Journeys from your forms

AI turns an existing claim form into a dynamic journey. Or start from scratch.

Workflow manager

Route claims by value, condition or assessor authority, with approvals in one place.

Connected to your systems

Prefill from and sync to claims and policy systems via APIs, Salesforce or Dynamics 365.

One platform, every brand

Run branded journeys for each brand, partner or claims administrator from one place.

Funnel analytics

See where owners and vets drop off, field by field, and fix it the same day.

Competitor comparison

How EasySend compares for pet insurance claims

Pet claims software, conversational automation, online forms or complete digital journeys. Here's what each approach means for your claims operation.

CapabilityWisenticUshurFormstackEasySend
Core approachPet claims management for insurers: clinic connections, claim conversion and rule-based processingConversational automation: two-way messaging over SMS, email, voice and webOnline forms, document generation and e-signature, with AI workflows under Intellistack✓Complete digital journeys for owners and vets, with AI extraction, signature and routing in one flow
Vet & clinic connection✓Connects with clinics and vet messaging; long track record in the Nordics–Not found in public materials–Not found in public materials✓Vets get a secure link to upload invoices and clinical history, no portal login
Owner claim journey–Owner-facing submission not described in public materials✓FNOL capture and claim status updates in conversation✓Online claim forms✓Guided journey that adapts to the condition, treatment and providersOwners are asked only for what's still missing
Invoices & documents✓Converts claims in any format (PDF, images, XML) into unified layouts✓Intelligent document automation~File uploads and AI document generation; extraction not highlighted✓AI extraction and validation of invoices and records, with a human in the loop
Routing & decisions✓Rule-based decisions, cost control and fraud checks~Workflow automation connected to claims systems~No-code workflows (Streamline)✓Workflow manager routes by value and assessor authority; decisions stay with your team
E-signature–Not found in public materials✓Digital consent and e-signature✓Formstack Sign✓Native e-signature with a time-stamped audit trail on every claim
Building & changes✓Fast configuration✓No-code/low-code builder and templates✓No-code form builder✓Business teams build and change journeys; AI converts existing claim forms
Security & compliance–Certifications not found in public materials✓HITRUST r2, SOC 2 Type II, HIPAA, GDPR✓SOC 2 Type II, ISO 27001, HIPAA, PCI DSS, GDPR✓SOC 2 Type II, ISO 27001, PCI DSS, GDPR, HIPAA

Wisentic fits best when…

You want specialist pet claims software with clinic connections and rule-based automated decisions, especially in markets where it's already established.

Ushur fits best when…

Your priority is conversational outreach across many channels, including voice, and most interactions are short questions and answers.

Formstack fits best when…

You need straightforward online forms and documents, and your team assembles and routes claims in other systems.

EasySend fits best when…

Claims span vets, specialists and owners, and you want one journey that collects, reads and routes a complete file, built and changed by your own team across every brand.

Competitor information is based on publicly available materials as of November 2026 and may change. Wisentic, Ushur and Formstack are trademarks of their respective owners. ✓Supported ~Partial or different approach –Not found in public materials

Policyholder data, protected

Enterprise-grade security and a full audit trail, so compliance can approve new journeys quickly.

SOC 2 Type IIISO 27001GDPRPCI DSSHIPAA

Full audit trail

Every answer, upload and signature is time-stamped and tied to the claim.

Secure links, no passwords

Owners and vets open a secure link instead of another portal login.

Roles & permissions

Granular access for builders, assessors, managers and partners.

Frequently asked questions

What is pet insurance claims automation?

It replaces manual document chasing and re-keying with one digital journey. After first notice of loss, owners and vets get a secure link, add only what's missing, and AI reads the invoices and records. Your claims team receives a complete, standardized file, routed to the right assessor.

Can vets submit claims and documents directly?

Yes. Vets get their own secure link to upload invoices and clinical history, with no portal login. The documents are attached to the same claim the owner sees.

How does EasySend handle invoices in different formats?

The AI claims assistant extracts line items from PDFs and photos from each provider, such as the vet, a referral centre and hydrotherapy, and puts them into one format. It validates totals against the invoices, and your assessors review and decide.

What about owners who prefer phone or paper?

Your team can send the journey as a link during a call, and posted claim forms and invoices go through the same AI extraction. Every route ends in the same structured claim file.

How long does it take to launch?

Most customers launch new processes in hours. AI can turn an existing claim form into a journey, and your claims team can change questions, rules and routing without developers.

Does it work across several brands or claims administrators?

Yes. You can run branded journeys for each brand, partner or claims administrator from one platform, and connect each to the right claims system through APIs or connectors such as Salesforce and Dynamics 365.

Is EasySend secure and GDPR compliant?

Yes. EasySend is certified for SOC 2 Type II, ISO 27001 and PCI DSS, and is GDPR and HIPAA compliant, with role-based permissions, encryption in transit and at rest and a full audit trail.

How is EasySend different from Wisentic?

Wisentic focuses on pet claims management for insurers, with clinic connections, multi-format claim conversion and rule-based automated decisions. EasySend focuses on the journey that produces the claim: owners and vets complete one guided flow with AI extraction, signature and payee details, and the finished file is routed into your claims system. EasySend also runs quote, renewal and policy journeys on the same platform.

How is EasySend different from Ushur?

Ushur centers on conversational, message-by-message engagement across SMS, email, voice and web. EasySend centers on complete digital journeys: one branded flow that combines smart questions, AI document extraction, e-signature and routing, with field-level analytics on where owners and vets drop off.

How is EasySend different from Formstack?

Formstack offers online forms, document generation and e-signature. EasySend builds the whole claim as one journey: follow-ups for missing documents, conditional questions per treatment, AI extraction of invoices, signature and routing by value or authority, synced to your claims system.

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