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Reimagining life insurance in the face of global economic shifts

Reimagining life insurance in the face of global economic shifts | EasySend blog
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5 minutes

The US life insurance market has been significantly impacted by various global economic shifts in recent years. The industry faces multiple hurdles such as rising inflation, interest rates, loss costs, the threat of recession, climate change, geopolitical upheaval, and competition from InsurTechs and non-insurance entities. These challenges require the industry to adapt and innovate continuously.  These shifts have influenced industry performance, value creation, and structural changes. 

The US life insurance industry is navigating a complex landscape shaped by global economic shifts. The industry's ability to adapt to these changes while maintaining profitability and relevance will be crucial for its long-term success.

Performance challenges relative to economic growth

The industry has struggled to keep pace with economic growth. Over the past two decades, the GDP in various regions grew faster than insurance premiums. For instance, in the United States and Europe, GDP grew at a compound annual growth rate (CAGR) of 4% while premium growth was at 2%. This disparity suggests that the insurance industry hasn't been growing in alignment with the economies they operate in.

Difficulty in generating profitable returns

The life insurance industry has faced challenges in generating returns that exceed the cost of capital. This has been a persistent issue over the years, indicating a struggle to achieve profitability in line with other sectors. Furthermore, insurers have found it difficult to significantly improve their performance relative to their peers.

The industry is expected to see improvement around mortality earnings due to rising interest rates boosting investment income. However, the benefits previously seen from COVID-19 claims utilization are likely to diminish as the impact of the virus continues to decrease.

Pressures from inflation and rising interest rates

The life insurance industry is feeling the impact of the global instability, inflation, and rising interest rates. These factors have put pressure on disposable income, affecting the industry's performance. However, there are expectations of a turnaround in 2024, assuming easing of inflation and interest rate pressures.

The US life insurance industry's response to global economic shifts

In response to the trends and challenges discussed earlier, the US life insurance industry is implementing various strategies:

Embracing technological innovations

To remain competitive and meet customer expectations, life insurance companies are increasingly adopting new technologies. This includes the use of artificial intelligence, machine learning, and blockchain for enhanced data analysis, customer service, and process efficiency. These technologies help in better risk assessment, personalized policy offerings, and streamlined claim processing.

Focusing on customer-centric products and services

Insurers are developing more customer-centric products and services, aiming to cater to the specific needs and preferences of different customer segments. This approach includes offering flexible and tailored insurance plans, as well as enhancing customer engagement through digital platforms.

Diversifying investment strategies

Given the low interest rate environment and economic uncertainties, life insurers are diversifying their investment strategies. This involves exploring alternative investments and asset classes to optimize returns and manage risks more effectively.

Improving operational efficiency

To address the issue of lagging profitability, companies are focusing on improving operational efficiency. This involves reducing operational costs, optimizing business processes, and leveraging technology to automate and streamline operations.

Expanding market reach

To address the gap in life insurance coverage, insurers are focusing on expanding their market reach. This includes targeting underrepresented demographics and increasing awareness about the importance of life insurance, especially among those who currently lack adequate coverage.

Strengthening risk management practices

In light of various global threats and economic pressures, life insurers are strengthening their risk management practices. This includes improved underwriting practices, better risk assessment models, and contingency planning for potential economic downturns or unforeseen events.

Embracing no-code technology

The integration of no-code platforms and digital data collection methods is becoming a cornerstone in the evolution of the US life insurance industry. 

No-code platforms enable insurers to develop and deploy digital solutions rapidly without the need for extensive programming knowledge. This agility is crucial in a market that demands rapid adaptation to economic and regulatory changes. 

Digital data collection, on the other hand, enhances the insurers' ability to gather, analyze, and utilize vast amounts of data efficiently. This not only leads to more accurate risk assessments and personalized insurance products but also significantly improves customer engagement and satisfaction. 

The bottom line

By leveraging these innovative approaches, the life insurance industry is well-positioned to overcome current challenges and capitalize on emerging opportunities in the dynamic global economic landscape.

These responses highlight the industry's commitment to adapting to the changing economic landscape and addressing the emerging challenges. The success of these strategies will be pivotal in determining the future trajectory of the US life insurance market.

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About EasySend

Transform the entire policy lifecycle, from quote to renewal, with EasySend. Trusted by Fortune 500 insurance companies, our no-code platform revolutionizes data collection processes. Effortlessly capture customer information, generate quotes, facilitate policy applications, streamline claims management, and simplify policy renewals to deliver a seamless, user-friendly experience.

Gitit Greenberg
Gitit Greenberg

Gitit Greenberg is VP Marketing at EasySend. Gitit is a marketing leader with a demonstrated history of working in the internet industry. Skilled in B2B marketing, analytical skills, market research, management, teamwork, messaging, and startups, Gitit is responsible for EasySend's branding and messaging.