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Embracing FinTech: How credit unions can benefit from collaborations with innovative startups

Embracing FinTech: How credit unions can benefit from collaborations with innovative startups | Easysend blog
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5 minutes

As the finance industry continues to evolve, credit unions are looking for ways to remain competitive and provide their members with the best possible experience.  

Given their inherent disadvantages like smaller size and limited access to resources, as compared to larger financial institutions, credit unions must adopt creative strategies to bridge this gap.

FinTech partnerships provide a unique opportunity for credit unions to leverage innovative technologies and models while avoiding large investments in developing their own solutions. FinTech partners are often able to develop targeted solutions quickly that provide an improved user experience and offer a competitive edge.

Let's explore a few of the ways that credit unions can benefit from FinTech partnerships.

Access to innovative technologies and solutions to better serve members

Startups in the FinTech space are known for their drive for innovation and pushing boundaries. These companies use the latest technologies, including AI, blockchain, and machine learning, to disrupt traditional financial processes and improve the customer experience. 

By partnering with such startups, credit unions can leverage these cutting-edge technologies to enhance their operations, improve efficiency, and offer more sophisticated services to their members. This could include everything from streamlining the loan application process to implementing advanced fraud detection systems.

By working with innovative startups, credit unions can quickly implement modern solutions that keep them at the forefront of financial technology without the need to build everything from scratch. By working with a technology partner, credit unions can gain access to new technologies or solutions that might otherwise be too expensive to develop on their own, including:

  • Voice-activated payments
  • Digital data collection for member onboarding, account maintenance & KYC/AML compliance
  • AI-driven customer service
  • Fraud detection and prevention solutions
  • Robo-advisory services
  • Contactless transactions for a faster, more convenient experience 
  • AI-driven customer service for faster response times and tailored recommendations
  • Advanced analytics
  • Augmented reality tools for improved customer support and engagement

These technologies can help credit unions develop new streams of income from digital services and data-driven marketing campaigns as well as provide better customer service. 

Faster implementation times

One of the key benefits of partnering with a FinTech startup is that credit unions can get access to innovative solutions much faster than if they developed them on their own. Startups are often agile, and can quickly pivot and iterate to meet the changing needs of the market and offer timely solutions. Credit unions can  leverage this agility to stay ahead of the competition and keep up with the latest advancements.

By partnering with a FinTech startup, credit unions can free up resources and focus on their core operations while having access to innovative solutions. This allows them to respond quickly to changes in the market, offer modern services to their members,  and remain competitive.

Improved customer experience

FinTech startups are often focused on the customer experience in the digital realm, which is something that credit unions can benefit from in a partnership. 

Startups can provide a valuable understanding of the latest trends that are shaping consumer behavior as well as an insight into how members use digital banking solutions. This knowledge can be leveraged by credit unions in order to reach new customers and expand their customer base.

By leveraging the startup’s focus on user-friendly technology, credit unions can offer their members a better experience with faster response times, tailored recommendations, and more convenient payment options.

Ultimately, FinTech partnerships create a win-win situation. Credit unions can take advantage of the latest technologies without significant investments in development resources or time, while startups gain access to an established customer base. By embracing these types of collaborations, credit unions can better serve their members and remain competitive in today’s ever-changing finance landscape.

Access to new markets and demographics

In the age of Amazon and Netflix, customers are no longer comparing their experiences across financial institutions but across industries. The demand for seamless, personalized, and on-demand services is growing in the financial sector. Fintech startups are often at the forefront of these customer-centric solutions. Collaborations with these innovative companies can provide credit unions with the necessary tools and platforms to meet and exceed their members' expectations.

Fintech partnerships can also enable credit unions to expand into new markets with limited resources or risk. This could enable them to more easily reach broader audiences and offer services that would otherwise be out of reach.

Reduce operational costs

Digital transformation and automation of financial services can significantly reduce operational costs. Fintech startups often focus on creating solutions that streamline processes, minimize manual interventions, and improve accuracy. By integrating these solutions, credit unions can reduce operational inefficiencies, decrease error rates, and ultimately, save money.

Mitigate Risk

Partnering with FinTech startups can also help credit unions mitigate risk. Many startups focus on areas like risk management, fraud detection, and regulatory compliance. They use advanced technologies like AI and machine learning to identify patterns and flag potential issues. This can provide credit unions with more robust risk management tools and enhance their compliance efforts.

Choosing the right partner

In an increasingly digital and interconnected world, competition in the financial sector is not only local or regional but also global. Tech-savvy banks and other FinTech firms are all vying for the same customer base. To stay competitive, credit unions need to continually innovate and offer compelling services. Partnering with FinTech startups provides a fast-track route to achieving this goal.

The right FinTech partner understands that the end goal isn't just flashy tech, but a better overall experience for members. Thus, the best partners are those that prioritize user-friendly interfaces, seamless processes, and secure systems, as much as they do groundbreaking innovation.

It's crucial to find a partner who can offer solutions that are scalable and flexible. As a credit union grows and evolves, its needs change. The right FinTech partner is able to adapt and provide solutions that fit those changing needs, giving the credit union room to expand and innovate without being held back by technological constraints.

In addition, the right partner is one that aligns with the credit union's strategic goals and understands the unique challenges faced by credit unions. They're not just a vendor, but a true partner who is committed to helping the credit union succeed. This can be reflected in their customer support, their willingness to listen to and implement feedback, and their commitment to maintaining a long-term relationship.

It's also important to ensure that any potential partner is financially stable and reputable. The world of startups can be volatile, and credit unions need to ensure that their partner will be around for the long haul. This means looking at their track record, their funding, and their reputation within the industry.

Ultimately, choosing the right FinTech partner is a decision that requires careful consideration and due diligence. The right partnership can provide significant benefits and position a credit union to better serve its members both now and in the future.

The goal is not just to survive but to thrive in the ever-evolving financial landscape. Are you ready to make the shift? 

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About EasySend

Transform the entire policy lifecycle, from quote to renewal, with EasySend. Trusted by Fortune 500 insurance companies, our no-code platform revolutionizes data collection processes. Effortlessly capture customer information, generate quotes, facilitate policy applications, streamline claims management, and simplify policy renewals to deliver a seamless, user-friendly experience.

Gitit Greenberg
Gitit Greenberg

Gitit Greenberg is VP Marketing at EasySend. Gitit is a marketing leader with a demonstrated history of working in the internet industry. Skilled in B2B marketing, analytical skills, market research, management, teamwork, messaging, and startups, Gitit is responsible for EasySend's branding and messaging.