No-Code Platforms are the 2020 Engine of Digital Transformation

EasySend Blog - No-Code Platforms are the 2020 Engine of Digital Transformation

Digital transformation is not just about technology – it’s a mindset. Digital transformation requires a digital culture, which acknowledges that pervasive technology and limitless information disrupts our work environment. With a digital culture, companies are trying to:

  • Empower people to work in innovative ways
  • Deploy more digital tools
  • Create an infrastructure to support the future

As businesses work to transform, they look for solutions that can address short-term concerns without constraining the ability to support the future. No-code platforms are a technology that can address today’s needs while building a secure future.

The market for low-code/no-code development is predicted to grow to $54 billion by 2024, from a mere $6 billion in 2018. At this rate of expenditure, organizations are obviously incorporating such platforms into their transformation plans. Using these platforms means companies can create digital solutions faster with less reliance on developers.

A no-code development platform is a tool that makes it possible for citizen developers (business users without a technical background or coding skills) to create apps through a visual, drag-and-drop environment. Instead of waiting for developers or finding a way around IT, no-code platforms let business experts build the solutions they need while keeping IT in the loop.


Innovation is a driving force of digital transformation. It has come to the point where companies innovate to survive. Remember Blockbuster? Before streaming, people went to video stores to rent movies to watch at home, and Blockbuster controlled the market – up until Netflix

When Blockbuster’s primary competitor, Netflix, Inc., started mailing DVDs, saving people a trip to the store, Blockbuster was ill-prepared. From its pinnacle in the 1990s, Blockbuster filed for bankruptcy in 2010. In contrast, Netflix became an Oscar-winning production company that is still thriving 21 years later.

Part of innovation is creating new ways of working. Organizations that implement new ways of doing things are more likely to report successful transformations. Once employees see innovation happening, they are more willing to participate, finding unique ways to accomplish their tasks. 

Digital Tools

It’s no surprise that digital tools and processes are central to a digital transformation. But corporations need to do more than just introduce to employees new technology. They need to enable individuals to use digital tools to make organizational change. What’s the point of learning a new skill that is never put into use?

According to McKinsey, three types of digital tools have the most impact on transformation:

  • Tools that make information more accessible
  • Tools that give employees autonomy
  • Tools that improve operations

No-code platforms enable employees to create solutions that improve operations. They also provide a level of autonomy to citizen developers who can build digital solutions quickly.


Adaptability is a core infrastructure capability required for digital transformation. In a recent study, executives indicated that transformation was driven by a need for greater agility and faster adaptability to change. Corporations are implementing network infrastructures that are scalable, reliable, and flexible. These changes are designed to help companies meet customer expectations, enable operational efficiencies, and build an organization that lasts.

Flexible infrastructures allow organizations to meet the requirements of a data-driven ecosystem. They also enable companies to deploy a number of digital solutions simultaneously to meet the needs of an evolving workforce and the demands of a more discriminating consumer. Companies have to plan for the future but execute today.

Digital Transformation

At its core, digital transformation is about the customer. It is about delivering an experience that meets customer expectations. That can be difficult even with an innovative culture and adaptable infrastructure because finding the best digital tools can be overwhelming. Not only do companies have to look at the cost and functionality, but they also have to consider personnel: do they have a workforce that can use the digital tools?

That’s where no-code platforms can help. Citizen developers can create applications that function within performance and security standards and don’t jeopardize the long-term viability of the solution. Companies do not have to use IT personnel who are in short supply to build solutions. Instead, they can deliver solutions that meet changing market needs without compromise.

No-code solutions can also help digitize operations from start to finish, eliminating the need for re-entry of data or cut-and-paste practices. That means fewer errors and better efficiencies. No-code platforms can serve as a resource for data collection that can support better decision-making.  

No-code platforms present companies with a digital tool that fosters innovation. They can become a part of the infrastructure that makes it possible for organizations to transform themselves into adaptable and agile ecosystems. And best of all, these digital platforms can drive changes that lead to a better customer experience.

EasySend is a no-code platform for building and optimizing digital customer journeys. Want to accelerate your digital transformation to deliver an experience your customers will love? Reach out to us! 

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