Lowering the cost of sales in the insurance industry

2021-04-14T13:52:00+00:00April 13th, 2021|customer experience in insurance, digital insurance trends, digital transformation in insurance|

The Cost of Sales (COS) is an important budgeting metric for insurance providers that can make or break profitability. It can eat up a significant percentage of the premium, directly impacting how much risk you can take on. Understanding how this metric works can help you make better decisions when setting your premiums or negotiating contract renewals for existing customers.